Back to search
  • local
  • FREE

The Science of Choice - A guide to better decisions

  • - (AEST)
  • Room CB08.02.005, Level 2, Building 8 of the UTS Business School
    14-28 Ultimo Road, Ultimo NSW 2007, Australia

Ever wondered why you grab that extra snack, procrastinate on important tasks, or stick to a decision even when it's clearly not working out? Our daily lives are filled with countless choices, big and small, yet we rarely stop to think about the hidden forces that shape them.

Join the UTS Behavioural Lab for an engaging and insightful event that will change the way you see your own mind!

In this fascinating 1-hour session, we'll demystify the exciting field of behavioural science – the study of how and why we make decisions. Led by Associate Professor Adrian Camilleri and Dr. Elif Incekara-Hafalir, both experts in human judgment and decision-making, you'll discover:

  • What is Behavioural Science? A simple, clear introduction to this powerful interdisciplinary field.

  • The Brain's (Sometimes Clever) Shortcuts: Explore common cognitive biases and mental traps that influence your choices, often without you even realising it.

  • Nudges for a Better You: Learn how subtle "nudges" can be used to guide behaviour, for both individuals and society, towards healthier, smarter, and more sustainable outcomes.

  • Practical Takeaways: Gain actionable insights and tips you can apply immediately to make more informed and effective decisions in your personal and professional life.

This event isn't just a lecture! We'll include live interactive polls to get you thinking and reveal surprising patterns in our collective decision-making.

This event is perfect for anyone interested in understanding human behaviour, psychology, economics, or simply wants to make better choices in their everyday life. No prior knowledge of behavioural science is required – just an open mind!

The UTS Behavioural Lab provides state-of-the-art facilities and expertise for conducting cutting-edge research into human judgment and decision-making across various contexts, including consumer behaviour, economic decisions, and public policy design.

Location