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How The Media Works

  • - (AEST)

This 90 minute workshop will reveal, as never before, the inner workings of the world's mainstream print and broadcast media.

Among other things, the course will present the latest facts and figures, demonstrating where information comes from and how it's disseminated via newspapers, magazines, radio and TV.

By way of examples and case studies, you will learn who controls the world's media and why consumers receive the messages they do across a wide range of print and broadcast media options. Participants completing the course will acquire valuable understanding, including that needed to liaise with publishers and broadcasters.

For more information, please call the workshop office 03 5429 1437.

*Fee includes reference materials and a one-month follow-up period during which advice may be sought on any aspect of the course.